2026 comparison · For small businesses in Belgium
The cheapest way for a small business to get a professional website is an AI tool like Abra: you answer a few questions in WhatsApp and get a live site for €45/month, no developer.
Free design · Straight through WhatsApp · No account needed
An honest comparison on the criteria that really matter for a small business.
| Criterion | AbraRecommended | Wix | Squarespace | Web agency |
|---|---|---|---|---|
| Price per month | €45, everything included | ±€12–€23 | ±€16–€23 | Maintenance separate, often €30–€100+ |
| Setup cost | None | None | None | €1,500–€5,000+ one-off |
| Time to live | Seconds | Days to weeks (build it yourself) | Days to weeks (build it yourself) | A few weeks |
| Technical knowledge needed | None — you just chat | Some comfort with the editor | Some comfort with the editor | None (the agency does it) |
| Changes | Unlimited via chat, in seconds | Yourself, in the editor | Yourself, in the editor | Through the agency, often paid per change |
| Hosting & SSL included | Yes | Yes, with subscription | Yes, with subscription | Usually billed separately |
| Who it's for | A small business that wants a tidy site fast, without building it themselves | People who enjoy tinkering with a DIY editor | People who build it themselves and care about design | A larger project with lots of custom work and budget |
Wix and Squarespace prices are indicative monthly rates for their common plans; web agency figures are typical ranges for a simple business site. Third-party prices may change — check them with the provider.
Honestly: not every option fits every project.
If you want to tinker yourself and have time to learn, Wix and Squarespace are fine DIY choices — you pay little per month, but the work and the design are on you.
If you have a larger project with lots of custom work — a webshop with complex logic, an integration with your accounting, a brand identity worked out in detail — then a web agency is the better choice. You pay more and wait longer, but you get something fully tailored and guided by a person.
If you simply want a polished site online fast that you can edit with a message — without building it yourself and without paying several thousand euros up front — then an AI tool like Abra is usually the smartest choice for a small business.
Direct answers to the money questions.